Ho Chi Minh city, April 4, 2026 – The Ninh Binh Department of Tourism, in collaboration with Viet Vision Advertising – Entertainment – Creative Joint Stock Company (Viet Vision), held a press conference today to announce the Trang An – Ninh Binh Festival of Music & Creativity: “FORESTIVAL” 2026. At the event, Save Vietnam’s Wildlife (SVW) officially announced the launch of the Mobile Nature Center, which will be premiered within the festival’s framework in Ninh Binh.
(Mr. Nguyen Van Thai – Director of Save Vietnam’s Wildlife attending the “Forestival” 2026 press conference)
(Mr. Nguyen Van Thai – Director of Save Vietnam’s Wildlife attending the “Forestival” 2026 press conference)
(Singer Ha Anh Tuan – Ambassador of the “Voiceless Forest” campaign)
This marks a significant milestone in innovating communication and community education efforts for nature conservation. The initiative aims to reduce the illegal demand for wildlife products while pioneering a creative approach that blends conservation with the arts.
The Mobile Nature Center is a core activity of the “Voiceless Forest” campaign, initiated by SVW in partnership with Viet Vision, the Forestry and Forest Protection Department, and the Environmental Crime Prevention Police Department. The campaign’s urgent mission is to end the illegal use of wildlife in Vietnam. This is the first mobile exhibition model of its kind in the country, designed to raise public awareness about the consequences of illegal wildlife consumption and to drive four specific actions: “Refuse – Boycott – Speak up – Report.”
The exhibition is uniquely housed in three interactive buses, integrated with cutting-edge technologies such as 3D modeling, Virtual Reality (VR), Augmented Reality (AR), and interactive touch screens, alongside creative spaces. This setup provides an emotionally resonant experience, allowing visitors not only to receive information but to truly connect with nature and gain a deeper understanding of the ongoing loss of biodiversity.
The debut of the Mobile Nature Center at FORESTIVAL 2026 highlights the collaboration between SVW and Viet Vision in promoting creative methods for wildlife conservation awareness. This partnership leverages the power of art and music to bring conservation messages closer to the public, especially the younger generation, through high-impact, emotional experiences. Consequently, FORESTIVAL is not just a cultural and artistic event but a vital space connecting creativity with social responsibility, where nature protection values are conveyed in fresh and effective ways.
(Visual simulation of the Mobile Nature Center). 
(Visual simulation of the Mobile Nature Center).
At FORESTIVAL 2026, attendees will have the opportunity to visit the Mobile Nature Center firsthand, engage in interactive wildlife activities, and learn more about the challenges facing various species. In the coming phase, this model is expected to be widely deployed, aiming to reach approximately 200,000 people annually, generating 90,000 hours of community education, and reaching 5 million people via media platforms. Furthermore, the Center aims to build a network of volunteers and conservation clubs at universities to foster a culture of saying “no” to wildlife products.
Through FORESTIVAL, SVW hopes to spread the powerful message that nature conservation is not the sole responsibility of environmental organizations but requires the collective effort of society. SVW looks forward to receiving the support and companionship of government agencies, the press, and media partners to raise awareness and change wildlife consumption behavior, contributing to a sustainable future for Vietnam’s natural heritage.
Save Vietnam’s Wildlife (SVW) is a non-profit, non-governmental scientific and technological organization founded in 2014. Its mission is to “reverse the decline of ecosystems, protect wildlife habitats, and promote the recovery of threatened species in Vietnam.” Since its inception, SVW has implemented numerous long-term conservation projects focusing on Species Conservation, Forest and Ecosystem Protection, and Community Engagement. For more information, visit: https://svw.vn/
